Using augmented reality (AR) is one of the fastest growing technology trends in the market. It's captured the attention of industry professionals, and everyone wants to use it to net new clients. Its concept has been rolled out in almost every industry- from real estate and fashion to automotive and gaming, and everything in between.
AR is technology that adds things to your view of the world. It's basically additional computer-generated information overlaid onto a live view of a real-world environment. It can include anything form videos and images to location data and product specs. The important bit is that the environment becomes interactive for the user. Unlike virtual reality, which creates a totally artificial environment, AR makes use of the existing environment and overlays new information on top of it in real time. So how do you use AR for your events and meetings?
Event planners can use AR attractions to create attention and generate revenue for their events. Immersive views will attract attendees and extend the reach of your event. For instance, you can put up "magic walls" by projecting interactive videos on surfaces to stop people in their tracks. Consumers can also point a phone at a poster, and automatically be presented with a video offering more information. This will be effective in generating company branded shares on their social networks, and increase the number of leads.
Are you planning an exhibition? Is there limited space? Use AR to give visitors the full exhibition experience without having to book more showrooms. For instance, you can use AR in an automobile exhibition. Combine a custom AR app with tablet devices and you can give the audience an interactive showroom experience. It allows attendees to experience the products better though simple cards, brochures or even holographic replicas. Companies like Volkswagen and Ford are taking advantage of it. This means that they don’t have to ship the vehicles to every show.
The audience at a meeting usually want to find out more about a guest speaker and the presentation being made, live during the event. You can set up markers on different slides throughout the presentation so that the audience can access the relevant information in real time.
Promote the sponsors of your event. Event apps with AR allow you to share content more creatively and interactively in both 2D and 3D. Sponsors can use AR to market their products at their stalls an offer quick and tailored discounts to the delegates in attendance.
There are even AR aps that are used in international events, symposia or exhibits to provide real-time translation for different languages. You simply hold the phone up to whatever you want translated, and through your camera, it will translate it instantly.
Ready to focus on the #NextFrontier? Break down barriers between Physical & #VirtualReality. #eventprofs
AR can be very effective in helping guest to your event find their way around the venue. You can place markers on floor plans and maps. These can be used to bring up information and schedules on demand. It can even be used to increase your market reach. Use AR to bring potential clients- for instance when you’re hosting an art gallery or tourism exhibition. For weddings, think of creative ways it can be used to interact with guest, or show images and video. It's like when you scan a QR code and you're taken to a website, make a phone call, or receive a message. The difference here is that the QR code interacts with you. You can use an AR ad to trigger a video, linking a person to send a mail, register for a service, or sign up for an auction or product sale.
Networking in meetings and events can be made more efficient with augmented reality. Give your guests special badges or nametags with unique AR markers. That way, whenever guests want to exchange contact information, all they have to do is scan the tags with their smartphones.
Geo-located map points can be used to activate content. Hotels can embed 3D images of alternative room sets, realtors can create self-guided tours during open houses, and association planners can link visitors at the check-in desk to videos of welcome speeches. You can even can trigger interactive scavenger hunts.
AR is versatile and is only limited by your imagination.